“Sip” on Lane Kiffin’s shirt refers to Ole Miss, the university where he is the head football coach. Ole Miss is nicknamed the Rebels, and Oxford, Mississippi, where the university is located, is often called “The Sip” by fans and alumni.
The nickname “The Sip” is said to have originated from the fact that Ole Miss is located in the heart of the Mississippi Delta, a region known for its slow-moving rivers and relaxed pace of life. Some people also say it’s a reference to the sweet tea that is popular in the South.
Lane Kiffin has embraced the “The Sip” nickname and often uses it in his social media posts and recruiting pitches. He has even trademarked the phrase “Come to The Sip” and has it printed on t-shirts, hoodies, and other merchandise.